Total Fusion

Highly Effective Social + Google Campaigns

Total Fusion is one of the industry leaders in health, fitness and wellness – a brand who are dedicated to helping their clients reach new limits through strength and yoga-based training. They first approached Sprint Digital with a goal of brand awareness and lead generation of their membership sales.

With 2 sites around Brisbane, they decided to expand and they opened their brand-new premium gym in Newstead, Brisbane. Therefore, they asked us to help Total Fusion establish a digital presence. We built a comprehensive digital marketing strategy incorporating Google Search, Google Display and Social Media Marketing campaigns – to match with fun, mindful movement and innovation at the core.

The digital gym space is a big market with a lot of competition right on their doorstep. Our digital marketers quickly identified that Total Fusion’s experience was much different from other local gyms and yoga studios, and instead, focused on the benefits that members would have with them. Our Brisbane marketing team devised an effective marketing strategy that engaged, educated and converted customers throughout the whole of their marketing funnel.

Our digital marketers complemented their social media marketing campaigns, with delivering highly effective Google ad campaigns that incorporated search and display network components. From making such a strong remarketing campaign, we managed to see the cost per leads of as low as $7.

Take a look at our digital marketing client – Total Fusion