What is TikTok?
I’ve spoken to many people about the TikTok platform, their views and it’s sudden skyrocket rise to become the #1 non-gaming iOS app and hitting 1.5 billion downloads worldwide last November. Some people love it and are (oddly) addicted, but others are confused about what it actually is. Nonetheless, no matter what you think, TikTok will change the way social media works — even if you’re avoiding it (sorry, not sorry!)
“The app has been quickly gaining ground in a social scene largely dominated by Instagram and Snapchat”.
TikTok acts as a social network, similar to Vine (RIP 😔), where users share micro-content videos covering a wide range of categories. However, TikTok isn’t new, it’s been on the scene for a number of years with a combination of name changes, company buyouts and new features. All this has helped the platform dominate the app store due to learning and evolving, helping to spur it’s popularity to new heights.
It’s as if people sat around a table and took out all the ‘good’ parts about the current social media platforms and adapted them to roll the features into their own — taking the filters of Snapchat, the sounds of Spotify, the quick consistent posting of Twitter and hashtags of Instagram.